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IGTV — what is it and how it works
IGTV is an app designed for viewing vertical videos up to 60 minutes long. Instagram TV emerged as an add-on to Instagram to enable users to post long videos.
The main feature of IGTV is convenient viewing of content in the position in which we usually use the phone, because all videos on the site are published in vertical orientation. Plus videos are no longer limited to one minute, but can last up to 1 hour.
How Instagram TV works
Instagram TV got this name for a reason and it really works like a TV. After entering the application, the video starts playing immediately. No need to search for anything — the developers say. The videos are shown on the basis of a recommendation for you personally. If this is not enough, you can watch the popular section, watch the videos of those you are subscribed to, or go to the continue watching section to watch videos that have been paused.
Instagram has a long-awaited opportunity
The Instagram developers have implemented a new section in the application called «Stories Archive». It will include stories 24 hours after publication. Previously, these short videos were deleted a day after appearing in the feed.
The publication date will be shown next to each story, and the stories themselves will be displayed in a grid. If desired, the user will be able to move the story to «live stories». The function of sending stories to the archive is disabled in the settings.
The already mentioned «Trending Stories» section is another innovation in Instagram. This section is located in the profile under the biography. Any number of stories can be added to the «actual» ones, which will remain there until the user deletes them, the developers said in the official blog.
«Today’s update is the most significant change to the Instagram profile since 2013,» the company said.